About Pete Burdon 
Pete has trained communication professionals and leaders from numerous sectors how to deal with the news media for the last 20 years. 

His training falls into two specific categories.

He trains leaders to control interviews with reporters so they can protect and grow their reputations when the media call.

Pete also shows experts how to use the news media to become the go-to authority in their niche, growing their professional status and business profits.

His unique point of difference is that all face-to-face workshops and courses come with 12 months access to practical online training. This is because while lots can be learnt in one day, some of it can be forgotten and the new skills lost without the ability to put them to the test from time to time. This is a huge point of difference with other training firms.

As a former daily news journalist, Pete is well aware of what the media want and how to give it to them. Just as importantly, he has worked on the other side of the news. As a high-profile press secretary for the New Zealand Government, he advised Cabinet Ministers on how to deal effectively with the Media. His advisory role extended to that of spokesperson. After performing the same role for a major industry lobby group and a leading public relations company, he moved into the world of the self-employment. 

Pete now trains in two specific areas. The first is how to get free media attention to grow business bottom lines and expert status. The second is how to be ready for that possible negative media interaction that could be just around the corner. 

Pete is the international author of, "Media Training for Modern Leaders,” a unique publication because it takes into account how leaders must change their approach to the news media in today's world. It is also one of the most up-to-date books on the subject available anywhere in the world. 

He has two Masters Degrees. The first was achieved in Journalism at the University of Canterbury and the second in Communication Management from the Sydney University of Technology. 

Pete lives in Christchurch, New Zealand with his wife Stephanie and daughter Olivia. He travels across the Asia-Pacific region to conduct workshops and deliver presentations.  
What Others Are Saying About Pete...
"Pete is an expert at getting good publicity. When he was my press secretary in government, I remember weeks when I got more media coverage than the Prime Minister and Pete was a major factor in making that possible."
Maurice Williamson
 Former Cabinet Minister in the New Zealand Government
"The training we completed with you last year has been so valuable to me on so many occasions. The tragedy we had last week with a young student passing away drew big media attention and I felt really well equipped to field interviews and make comments. The awareness you have instilled in us certainly paid dividends every time. Thank you for that."
Hugo Vaughan
(Principal Team Leader) OneSchool Global

"Pete recently presented a keynote and conducted a workshop at the Franchise Association Conference. He raised the awareness of our members as to the need to be media ready and savvy, both in how to attract positive media attention and maintain reputations when things go wrong. Pete's sessions were enlightening, practical and informative and we all left realising the need to be PR crisis ready and media prepared. The feedback I’ve had since indicates that his sessions were a conference highlight." 
Robyn Pickerill
 CEO, Franchise Association of New Zealand
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