HOME  ABOUT   SERVICES    MEDIA ROOM  CONTACT    
Pete Burdon
International Author 
Media Expert
Pete Burdon began training leaders and communicators how to deal with the news media because he saw a major disconnect between these groups when he held roles on both sides of the media interaction.
 
As a reporter, he saw so many opportunities for positive publicity lost by businesses and organisations purely because they didn’t understand what the media needed or how to approach them.

Then as a high level media advisor in government and the private sector, he saw so many leaders suffer negative media attention when the stakes were high purely because they didn’t know how to communicate properly.

Pete now trains people how to protect and promote themselves through the news media so they can prosper by working with the media to their mutual advantage.

For more on Pete, CLICK HERE.

Grow Your Franchise Profits With Free Press
Franchises are in a unique position to generate positive news media attention and reap all the benefits it creates. This includes profile and reputation building, which leads to massive growth in bottom lines and new Franchisees. Not only does the greater name recognition that Franchises possess help attract the eye of media, but having Franchisees in multiple locations means that media coverage can be generated across the entire country with the same material and minimal work.

This course is specifically designed for Franchisors and Franchisees. It shows you how to get this coverage yourselves in minimal time. It turns you into part-time media savvy news hunters who can generate thousands of dollars worth of free press quickly without spending a cent.

What will you learn? 
  •  What news media to target (for Franchisees and Franchisors)
  •  What the news media want from Franchisees and Franchisors
  •  How to communicate with journalists, editors and producers 
  •  How Franchisors can conduct simple, national media campaigns with Franchisees 
  •  How the internet and social media can boost your news media coverage 
  •  Tactics from a media insider to maximise your coverage and save you time 
Course details :
The course is presented in the form of 12 videos with a combined time of 86 minutes, plus exercises. 
Course notes are all downloadable, while access is granted to the Franchisor and all Franchisees for 12 months.

YOUR INVESTMENT ONLY $2997+GST for everyone in the franchise.
Media Interview Training for Franchises
Media interviews are different from other conversations. That’s because reporters only use snippets of the interview in the stories they write or produce. This is why you need to approach a media interview differently. Basically you need to work out what you want the story to focus on and keep coming back to those points. There is a particular way to do this. That’s the focus of this training.

This course is designed specifically for Franchisors and Franchisees. What’s unique about it are the two sections. Firstly, the videos show you want to do. Then secondly, you are asked to put your news skills to the test through our inbuilt Franchise-focused interview scenarios you take part in through your computer webcam.

What will you learn? 
  • Make sure your points are the focus of the story
  •  Avoid being misquoted or quoted out of context
  •  Look and feel comfortable in any media interview 
  •  Craft the perfect sound bite
  •  Be prepared for tough questions (if you ever have to face an interview about something negative) 
  •  Communicate better with other stakeholders 
Course details :
The course is presented in two parts. There are 10 videos explaining the media interview process ranging from developing 
what you want to say to adapting to different interview formats. 
Access is for four people from the Franchise for 12 months. 

YOUR INVESTMENT ONLY $2997+GST for 4 people.
Crisis Communication Plan Template
If your Franchise does find itself in the midst of a crisis or adverse event that attracts lots of media and public interest, your reputation could take a huge hit if you’re not prepared. A crisis communication plan is that preparation. It covers thing like who will do what when media start arriving on the doorstep, how you’ll deal with social media anger and many other things.

This plan template and accompanying video instructions is specifically designed for Franchisors. It shows you what to do to be prepared, and let’s you fill in the gaps where necessary. It also includes 6 holding statements on issues that could affect your franchise. 

These days you need to respond to stakeholders and the media within minutes of something happening to maintain your reputation. These statement allow you to fill in the gaps and send them out within minutes. See the accompanying video to see what this looks like. Your crisis communication plan is an insurance policy on your reputation. 
YOUR INVESTMENT ONLY $3997+GST for the franchise.
If This One Decision Gave Your Franchise, More Money
 And Peace of Mind... Wouldn't it be Worth it?
Pete Can Help You Grow Profits And Protect Your Reputation With His Media Programs
Business Leaders, Owners And Communication Staff

Pete offers both online courses and offline workshops and presentation options for the business sector. 

The topics include: "Media Training for Modern Leaders" and "HOW to get FREE Press to Grow your Business and Expert Status."



Media Training for Franchisors 
And Their Franchisees

Pete offer an extensive range of Franchise-focused training online and in person. 

These include: "How to Grow your Franchise Profits with FREE Press," "Media Training for Franchisors, while he also has a focus on "Crisis Communication Planning for Franchisors." 



Authors, Speakers, Consultants, Coaches

Pete offers online and offline training that focuses on how experts can get free media attention.

These include: "HOW to get FREE Press to Grow your Business and Expert Status," along with "Media Training for Experts."




School Leaders And Other Education Providers

Pete offers training tailored specifically to school leaders and other education providers.

These include: "Media Training for School Leader," and "Crisis Communication Planning for Schools." This includes a tailorable Crisis Communication Plan for Schools.


I Need A Franchise Crisis Communication Plan

These days you need to respond to stakeholders and the media within minutes of something happening to maintain your reputation. Your crisis communication plan is an insurance 
policy on your reputation. 

I Need Franchise Media Interview Training

Media interviews are different from other conversations. That’s because reporters only use snippets of the interview in the stories they write or produce. There is a particular way to do this. That’s the focus of this training.

I'd Like To Attend Your Next Webinar

Most Franchise owners don't know how they can MASSIVELY grow their business by getting lots of FREE positive news media coverage.  Join me on my next webinar to learn how to get FREE Press easily and effectively.

Want To Work With Pete 1 On 1? 
Or Have Him As An Expert Speaker Or Trainer At Your Next Event?
Pete Burdon  - Copyright © 2018 - All Rights Reserved
Powered By ClickFunnels.com