Dear WRPPA Member
You may have had a taste of news media interest with Covid-19, or you may have been one of the lucky ones. Regardless, it has shown us how interested the news media can be in schools when issues or crises arise. Luckily for most, media criticism has been limited and multiple schools have been affected.
But what about those situations where you are the entire focus of a negative story where blame can be attached to someone? For example, parent complaints making the news, bullying allegations, injury or death to students or problems on the school camp. I could go on, and I haven't even mentioned Covid.
This Webinar will show you how to be prepared for such situations and how to handle them. For example, it will look at communication traps to avoid with media and messages you send to your parents. It will also look at how to deal with media approaches (including reporters arriving at school unannounced). Lots of school leaders are unprepared for this and don't realise it until they have a group of reporters in reception demanding to speak to them.
In a nutshell, the Webinar will focus on the 5 simple things you need in your own basic Crisis Communication Plan. Then you will be ready for anything from a single call from a reporter through to an onslaught of them arriving at school unannounced.
Here's what you’ll take away: