WRPPA WEBINAR 
"Communication Planning for when your School hits the News"  
Be ready for that unwanted attention
Dear WRPPA Member

You may have had a taste of news media interest with Covid-19, or you may have been one of the lucky ones. Regardless, it has shown us how interested the news media can be in schools when issues or crises arise. Luckily for most, media criticism has been limited and multiple schools have been affected.

But what about those situations where you are the entire focus of a negative story where blame can be attached to someone? For example, parent complaints making the news, bullying allegations, injury or death to students or problems on the school camp. I could go on, and I haven't even mentioned Covid.

This Webinar will show you how to be prepared for such situations and how to handle them. For example, it will look at communication traps to avoid with media and messages you send to your parents. It will also look at how to deal with media approaches (including reporters arriving at school unannounced). Lots of school leaders are unprepared for this and don't realise it until they have a group of reporters in reception demanding to speak to them.

In a nutshell, the Webinar will focus on the 5 simple things you need in your own basic Crisis Communication Plan. Then you will be ready for anything from a single call from a reporter through to an onslaught of them arriving at school unannounced.

Here's what you’ll take away:
  •  Common misperceptions about the media.
  • ​How the way to respond to all groups (including parents) in these situations has changed.
  • ​Invisible traps to avoid with media statements and communication with parents...
  •  When and how to agree to media interview requests...
  •  The 5 key things you need in your crisis communication plan (That are simple to prepare)
  • ​ How this will improve the school's communication in other areas...(Principal feedback)
EVENT: Communication Planning for when your School hits the News
DATE: Friday May 27
TIME: 1.30pm-2.30pm
VENUE: Zoom (Get the link when you register.)
ABOUT PETE
Pete has now specialised in training school leaders how to deal with the news media in New Zealand for the last 10 years. This has included small group media interview training and crisis communication planning, while he has also presented to numerous school leader groups in person and through webinars. 

Pete is a former Education Reporter and Government Press Secretary. He holds two Masters Degrees. One is in Communication Management from UTS in Sydney and the other in Journalism from the University of Canterbury in Christchurch, New Zealand.

He is also the international author of "Media Training for Modern Leaders," published by Global Publishing in Melbourne in 2016.


WHAT OTHERS SAY...
""The training we completed with you last year has been so valuable to me on so many occasions. The tragedy we had last week with a young student passing away drew big media attention and I felt really well equipped to field interviews and make comments. The awareness you have instilled in us certainly paid dividends every time. Thank you for that."
HUGO VAUGHAN, PRINCIPAL TEAM LEADER, ONE SCHOOL GLOBAL 
""The Crisis Communication Plan developed by Pete Burdon is an essential document for Christchurch Boy’ High School. I have a copy at work and home and it has made communications during emergency situations such as earthquakes and evacuations straight forward. Our communications during these situations have enhanced our communities trust in us and our reputation. The plan has given me a sense of control during fast moving situations. "
NIC HILL, HEADMASTER, CHRISTCHURCH BOYS HIGH SCHOOL
EVENT: Communication Planning for when your School hits the News
DATE: Friday May 27
TIME: 1.30pm-2.30pm
VENUE: Zoom (Get the link when you register.)
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