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About Pete 
Pete has spent the last 20 years preparing leaders to communicate with the news media when the stakes are high. He also shows them how to stand out from the competition by appearing regularly in the news media and becoming best selling co-authors. 

As a former daily newspaper reporter, he is well aware of what the media want. Just as importantly, he has worked on the other side of the news. As a high-profile press secretary, he advised Cabinet Ministers on how to deal effectively with the Media. His advisory role extended to that of spokesperson. 

Pete works with leaders in multiple sectors across Australia and New Zealand, and has specific programmes for franchise systems. These include media interview training and crisis communication planning. 

His work in training business leaders how to generate positive news media coverage has grown over recent years as businesses struggle to cut through the social media noise and stand out as genuine industry leaders. The same applies to the bestsellers he publishes with business leaders.

The first of these was, "New Zealand's Top Franchise Leaders, Secrets Revealed". He is now in the early stages of "Australia's Best and Brightest Business Experts, Secrets Revealed", currently in the selection process for co-authors.

The reason for these books was the business transformation Pete witnessed after the publication of his first book, "Media Training for Modern Leaders." 

He has two Masters Degrees. The first is in Journalism from the University of Canterbury and the second in Communication Management from the Sydney University of Technology.

He lives in Christchurch with his wife Stephanie and daughter Olivia. He travels regularly with his work and likes to stay active. He ran his first (and last) marathon as a 38-year-old. 
    
Who is Pete Burdon?
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For 20 years  Pete has helped leaders and experts maintain and grow their reputations and brands. These have ranged from politicians to corporate leaders to small business owners.
Phone +64 29 200 8555
PO Box 36-251Merivale, 8146 
ChristchurchNew Zealand
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