Pete has trained communication professionals and leaders from numerous sectors how to deal with the news media for the last 20 years.
His training falls into two specific categories.
He trains leaders to control interviews with reporters so they can protect and grow their reputations when the media call.
Pete also shows experts how to use the news media to become the go-to authority in their niche, growing their professional status and business profits.
As a former daily news journalist, Pete is well aware of
what the media want and how to give it to them.