Today’s news media is quite different than it was even a few years ago. Leaders need to know how these changes affect how they deal with the media. Many of the skills are the same as they were before the digital age, but some have changed.
Media Training for Modern Leaders covers everything today’s leaders need to know when it comes to media relations. Some of these skills have been around for many years, but others need to be adapted to be compatible with the contemporary news media. The focus of the book is to help modern leaders protect and grow their reputations in a changing news media landscape.