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School Leaders
Face To Face Training
Media Training for School Leaders

This workshop trains school leaders how to survive and master media interviews when the stakes are high. It is unique because it has been adapted to take into account recent changes in the news media landscape that affect media interview requirements and preparation. 

Participants learn the following from this workshop:
  •  How to look and feel confident in any interview
  •  How to get their points into media stories
  •  How to avoid being misquoted or quoted out of context 
  •  How to communicate better in other areas such as board meetings and presentations
Course details :
The workshop is usually conducted over half or full days, depending on the number of participants. 
For More information :
Contact Pete's team on  Info@PeteBurdon.com for more detail and special school rates.
Crisis Communication Planning for Schools Workshops

If a school bus crashed with loss of life or serious injury, are you ready to communicate with parents and media within minutes? That's what you need to do in this day of 24-hour news and social media. It's too late to confront these issues when something happens. 

Participants will learn the following from this workshop:
  •  What planning needs to be done before a crisis or negative event
  •  An understanding of exactly what to do in different situations
  •  Experience an unfolding event in a classroom-based drill
  •  TThe opportunity to buy a skeleton crisis communication plan to take away and tailor for their school
Course details :
This workshop is usually conducted over 2 or 3 hours for either individual schools, clusters or associations.
For More information :
Contact Pete's team on  Info@PeteBurdon.com for more information and special rates.
Online Training
Media Training Academy

This is unique among online media training courses because of its practical nature. Participants are taught the theory through video, before they are asked to put their new skills into practice with our online media interview scenarios. This is perfect for school leaders who can't spare the time for face-to-face media training sessions, the geographically remote and those that find it difficult to bring staff together for training from different locations. It's also perfect for those who need the skills but are uncomfortable with interview role-plays in front of peers.

To see inside the Media Training Academy, click and watch the video below:
For More information :
Contact Pete's team on  Info@PeteBurdon.com for more information and special school rates.
School Crisis Communication Plan Template

If your School find itself in the midst of a crisis or adverse event that attracts lots of media and public interest, your reputation could take a huge hit if you’re not prepared. A crisis communication plan is that preparation. It covers thing like who will do what when media start arriving on the doorstep, how you’ll deal with social media anger and many other things. 

This plan template and accompanying video instructions is specifically designed for schools. It shows you what to do to be prepared, and let’s you fill in the gaps where necessary. It also includes 6 media holding statements on issues that could affect your school. 

These days you need to respond to stakeholders and the media within minutes of something happening to maintain your reputation. These statement allow you to fill in the gaps and send them out within minutes. See the accompanying video to see what the plan looks like. Your crisis communication plan is an insurance policy on your school’s reputation and gives you peace of mind that you will be in control if something happens. 

YOUR INVESTMENT ONLY $1997 for the exclusive use of your school
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