Ditch the corporate speak with media
If you’re like me, you know what corporate speak is but think it’s something only other people use. If I’m right, think again. I’ve found myself using it without even realising it, even though it has no place in the media.
Here are a few examples. If you’re like lots of my media training clients, you may have woven them into your everyday language to the point where you think they are normal. Believe me, they are not.
- Best Practice
- Take Ownership
- Moving Forward
- At the present point in time
There are far simpler ways of saying these things and good communicators know that. Think of Winston Churchill or Barack Obama. They wouldn’t say, “Moving Forward”, they would say, “In the future”. They wouldn’t say, “At the present point in time”, they’d say, “Now”.
There are two reasons words like this shouldn’t be used in the media. Firstly, some people without a business background won’t understand what you mean. They’ll also lose respect for you because it may look as if you’re trying to show how intelligent you are. It’s important to relate to people on their level like Churchill and Obama did.
Secondly, even people who do understand you will take longer to digest the information. When simple language is used, our brains take next to no time to process it. But we take longer to digest corporate speak, meaning that even so-called ‘sophisticated people’ will miss some of your message while they are processing the initial part of it.
Always be aware of this when created your media messages for interviews and when you are answering questions. Practice is the only way to avoid this common trap.
A quote from Winston Churchill is the perfect way to end this post. “Short words are the best and old words, when short, are the best of all.”
If you haven’t already, download my free report, “The Five Steps to Pain-Free Media Interviews” at the following address. https://www.peteburdon.com/Free-White-Paper/
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